Historic Bowling Green Farm Circa 1741 Successfully Under Contract After Auction Today by Concierge Auctions
Widespread sales and marketing campaign for one of Virginia's oldest historic homes generates 104 buyer prospects and 6 bidders to high-end auction
BOWLING GREEN, Va.
May 3, 2011
BOWLING GREEN, Va., May 3, 2011 /PRNewswire/ -- Concierge Auctions is pleased to announce that historic Bowling Green Farm, located at 200 Main Street in Bowling Green, Virginia, is successfully under contract following today's auction. Concierge Auctions' global outreach produced 104 prospects and 6 bidders. The five-week marketing campaign generated an impressive 3,802 visits to the auction website from 33 countries (led by the US, Canada, United Kingdom and Germany) and all US states (led by VA, DC, MD and NY). The sale was conducted in cooperation with listing broker Frank Hardy of Frank Hardy, Incorporated, Realtors.
"It was a pleasure to work alongside the Concierge Auctions team," stated Hardy. "Their marketing and sales groups worked diligently to gain as much knowledge as possible about Bowling Green Farm and its unique history, and they did a great job of conveying the opportunity to the market. The resulting press, advertising, and sales outreach generated a remarkable amount of interest in a short period of time. It was a great experience, and I would certainly recommend Concierge Auctions as a marketing tool to sell premier, storied properties."
As one of the oldest original homes in Virginia, Bowling Green Farm is designated a Virginia Historic Landmark, is listed on the National Register of Historic Places and was meticulously restored with consultation from the Colonial Williamsburg Architectural Research Department. Nestled on 126 acres among 270-year-old English boxwood shrubs, colonial garden terraces, a holly allee and mature hardwoods with 80 acres of woodland beyond, the perfectly preserved and restored pre-Georgian brick and clapboard Tidewater colonial farmhouse is private, while a mere 20 minutes from Fredericksburg, 30 minutes from Richmond and one hour from Washington, DC. The gorgeous bowling green lawn remains an unchanged attribute of the estate as in the time of visits by notable figures such as George Washington and the Marquis de Lafayette in the 18th and early 19th centuries.
"This was an exciting assignment and proved again that our auction process is a powerful tool to produce the highest market-driven price for one-of-a-kind, historic estates," stated Laura Brady, Vice President of Marketing for Concierge Auctions. "Other recent Concierge sales of historic homes in Maryland include Tulip Hill c1756 in Harwood, which sold at auction above the previous list price, and the Rockland Estate c1803 in Fairplay, which sold prior to auction. Next will be the mixed-use, 800-acre Merritt-Hutchinson Estate in Virginia, which will sell at auction on May 24."
The auction of the Merritt-Hutchinson Estate in Lynch Station, VA will be conducted live on May 24. Comprised of more than 800 fully fenced acres, the circa 1873 estate holds a unique history blended with modern amenities and features six houses with a total of 37 bedrooms, and 34 full bathrooms; a large restaurant with guest suites, horse stalls, and riding ring; and an expansive conference hall. Future use possibilities include residential, commercial or agricultural. The property will be auctioned in two parcels, each selling without reserve. For more information call 800-436-0375 or visit www.MerrittHutchinsonAuction.com.
Concierge Auctions is currently accepting applications from luxury sellers nationwide with premier, storied properties. The company's innovative auction platform offers a 60-day disposition solution from engagement to closing. For more information about Concierge Auctions and its services please call 888-966-4759 or visit www.ConciergeAuctions.com.
About Concierge Auctions: Concierge Auctions is the preeminent luxury real estate auction firm serving high-end sellers nationwide through an accelerated marketing process that obtains fair market value for high-end properties in a 60-day timeframe. As a preferred auction partner to Sotheby's International Realty® and other luxury brokerage firms nationwide, the company has executed auctions from New York to Hawaii and hosts a database that includes more than 100,000 luxury real estate buyers and agents from all 50 states and 38 countries and territories. The principals of Concierge Auctions have been involved in the transfer of more than $2 billion in luxury real estate sales over the past 10 years. For more information, call 888-966-4759 or visit www.ConciergeAuctions.com.
SOURCE Concierge Auctions