Live, On-Site Absolute Auction of Luxury Coronado, California Estate Held by Concierge Auctions a Success

Absolute auction resulted in 72 buyer prospects and 7 registered bidders

Aug 13, 2010

755 F Avenue, an immaculate family estate with a guest home in the affluent community of Coronado Village, was successfully sold during a live, on-site auction, NYC-based luxury real estate auction firm Concierge Auctions has announced. The auction was absolute, meaning the property sold to the highest bidder, and achieved a contract price of $1,692,000. The sale was held in cooperation with broker/owner Scott Grimes and agent Ashlee Nicolls of Park Life Real Estate.

"In just five short weeks, the Concierge Auctions process generated more activity than this property had seen in over 15 months on the market. This was the first auction I have been involved with, and it proved to me that auctions are a great tool to offer clients certainty that their property will be sold by a particular date," stated Nicolls. "Unlike other auction firms, Concierge Auctions involves the listing agent throughout their process and also offers commissions to the buyer's agent. It is a 'win-win' for all parties involved."

Hosted at the property near Coronado Central Beach, bidders competed in a lively bidding session to own this gorgeous home. Concierge Auctions' extensive outreach efforts produced an impressive 72 buyer prospects and 7 registered bidders. The ultimate buyer was a local family, represented by Mark Martella of California Residential Services.

"I was very impressed with Concierge Auctions' execution and results," stated Grimes. "Their team is highly-skilled, and we enjoyed working collectively with them over the past weeks. We have witnessed first-hand why Concierge Auctions is the leading luxury real estate auction firm. As the trend towards auctions continues, Park Life Real Estate looks forward to offering their platform to other selling clients in Coronado."

"This auction follows another recent sale we completed in the luxury oceanfront community of The Strand at Headlands in Dana Point, CA. We're pleased to continue to grow our successful presence in California," stated George Graham, CEO of Concierge Auctions. "The California coastline has many sellers who are frustrated with traditional sales processes. Our platform is an ideal alternative as it allows sellers to dictate all aspects of the transaction other than price - 30-day closing, no inspection, no mortgage contingency, and no post-contract negotiations. Sellers rest assured that the contract secured on auction day is moving towards the closing table."

Nestled in the premier community of Coronado Village in the vibrant and affluent city of Coronado, California, this completely remodeled 2,700-square-foot family home has three bedrooms, three bathrooms, a spacious kitchen with a long bar and adjoining dining room. A covered back porch overlooks the home's immaculately-landscaped yard, featuring lush greenery and white walking stones towards the detached guest home, a 900-square-foot studio with a full bath and kitchenette. A custom built-in outdoor oven and stove completes the outdoor space, creating a perfect backdrop for intimate gatherings or larger entertaining.

Concierge Auctions is currently accepting applications from luxury sellers nationwide with premier, storied properties. The company's innovative auction platform offers a 60-day disposition solution from engagement to closing. For more information about Concierge Auctions and its services please call 888-966-4759 or visit

About Concierge Auctions: Concierge Auctions is the preeminent luxury real estate auction firm serving high-end sellers nationwide. A leading provider of services for individual and institutional owners of luxury residential real estate, Concierge Auctions is revolutionizing the industry by offering an accelerated marketing process that obtains fair market value for high-end properties in a determined time frame. Building on a centuries-old method for selling the finest art and antiquities, the company combines the latest technologies and marketing programs with experienced personnel to generate the maximum value for the most premier properties in an open, competitive forum. As a preferred auction provider to Sotheby's International Realty® and other luxury brokerage firms, the company has executed auctions throughout the country, from New York to Hawaii. The company's database includes more than 30,000 luxury real estate buyers and agents from all 50 states and 38 countries and territories. The principals of Concierge Auctions have been involved in the transfer of more than $2 billion in luxury real estate sales over the past 10 years. For more information, call 888-966-4759 or visit

About Park Life Real Estate - With over a decade in the real estate business, Scott Grimes and Renee Wilson are well-known and respected names in the Coronado community. Local residents for more than 12 years, they've upheld a high level of success and offer their clients a level of service that is hard to measure up to. In addition to providing dedication, comfort, and knowledge, they strive to make a difference by actively contributing to the enrichment of the buyer experience. The community of Coronado is a special place, something Park Life employees respect and relay to the real estate community. Park Life has two locations in Coronado. For more information call 619-435-9100 or visit

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SOURCE: Concierge Auctions

CONTACT: Kari Neering, Rubenstein Public Relations, +1-212-843-8392,

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