Concierge Auctions and Alliance Sotheby's International Realty Generate A Contract for Villa Collina Prior to Auction Date

36,000-square-foot residence in Knoxville, Tennessee under contract two weeks before auction

PR Newswire
May 18, 2011

KNOXVILLE, Tenn., May 18, 2011 /PRNewswire/ -- Villa Collina, a stunning, 36,000-square-foot estate modeled after an Italian villa with breathtaking views of the Tennessee River, has gone under contract prior to the May 26th auction date, Concierge Auctions has announced. The sale was conducted in cooperation with listing agent Debbie Elliott-Sexton of Alliance Sotheby's International Realty.

"The number of high-caliber prospects Concierge Auctions produced was impressive. In only three weeks they attracted national attention from various publications including the Wall Street Journal, and in turn more interested buyers were identified than in the prior years the property was on and off the market," Elliott-Sexton stated. "We're thrilled for the new owner of Villa Collina and now look forward to our next assignment with Concierge Auctions -- the Farm at Tralee, selling at auction next month."

Located at 5628 Lyons View Pike, Villa Collina is situated on 10.63 acres of meticulously manicured landscaping on one of the highest hills of historic Lyons View. The property boasts breathtaking views of the Tennessee River and Great Smoky Mountains, which render complete, scenic privacy.

"The auction process produced an urgency that could not be created through traditional advertising efforts alone," stated the seller, Deane Conley. "It is bittersweet to leave Villa Collina, but I am pleased to have found a buyer who will enjoy the property with his family for years to come. Many thanks to Debbie Elliott-Sexton and Concierge Auctions for helping me accomplish my goals."

Concierge Auctions' global exposure campaign generated 29 qualified buyer prospects and 1,641 visits to the auction website from 47 US states and 16 international countries -- all in less than three weeks.

"This is an exciting day for Concierge Auctions and is particularly impressive at this ultra-luxury price point," stated Laura Brady, Vice President of Marketing for Concierge Auctions. "Our auctions are unmistakable opportunities, as they present the most motivated, high-end sellers nationwide. The auction deadline means that serious buyers have to step forward if they are interested in the property. It is a powerful dynamic. In some cases, such as Villa Collina a buyer is so interested in owning the house, they make an acceptable offer prior to the auction."

Continuing its success in Tennessee, on June 16th, Concierge Auctions will sell the extravagant Crantzdorf Castle in Johnson City at absolute auction, to the highest bidder regardless of price. The 20,000-square-foot custom castle is situated on 13 lake front acres. Call 800-436-0346 or visit for more information. In addition, on June 23rd, the firm will sell The Farm at Tralee in Strawberry Plains at absolute auction, subject to bank credit bid. The property contains 190 acres of rolling Tennessee Hills, two homes, 33 home sites, a gazebo, stocked pond and equestrian facilities and will be offered in a variety of different parcel options. Call 877-217-2001 or visit for more information.

Concierge Auctions is currently accepting applications from luxury sellers nationwide with premier, storied properties. For more information about Concierge Auctions and its services please call 888-966-4759 or visit For more information about Alliance Sotheby's International Realty please call 865-357-3232 or visit

About Concierge Auctions: Concierge Auctions is the preeminent luxury real estate auction firm serving high-end sellers nationwide through an accelerated marketing process that obtains fair market value for high-end properties in a 60-day timeframe. As a preferred auction partner to Sotheby's International Realty® and other luxury brokerage firms nationwide, the company has executed auctions from New York to Hawaii and hosts a database that includes more than 100,000 luxury real estate buyers and agents from all 50 states and 38 countries and territories. The principals of Concierge Auctions have been involved in the transfer of more than $2 billion in luxury real estate sales over the past 10 years. For more information, call 888-966-4759 or visit

SOURCE Concierge Auctions