Concierge Auctions Successfully Sells Felicity Farm, an Exquisite 15.8-Acre Estate in Wawa, Pennsylvania, During a Live, On-site Auction

In less than 45 days widespread marketing and sales efforts identify 95 prospects, and the property sells at auction for $1,567,500

Jun 26, 2010

Felicity Farm, a pristine estate with grand residence in Wawa, Pennsylvania, was successfully sold during a live, on-site auction today, marking Concierge Auctions' third success within the Northeast market in recent months, announced George Graham, CEO of the NYC-based luxury real estate auction firm. In cooperation with Debbie McCabe of Prudential Fox & Roach Realtors®, the auction efforts identified 95 prospects from 7 US states, England and Ireland, and ultimately sold the property for $1,567,500, 157% of the reserve, to a local family represented by Lee Greenwood of Prudential Fox & Roach Realtors®.

"The Concierge Auctions process generated a tremendous response. We had more interested buyers through the property than had visited in the entire 26 months of it being listed previously through traditional brokerage efforts alone," stated Chris Robbins, estate representative for Felicity Farm. "We partnered with Concierge because of their great reputation. They were professional from the start, and their marketing efforts were outstanding. We are pleased with the result and excited that Felicity Farm will be enjoyed by its new owners for years to come."

"The result achieved by this auction is a significant accomplishment," stated McCabe. "Felicity Farm was previously listed for over two years, and although it had received significant exposure on the market, a suitable offer had not been received. The Concierge Auctions method is very effective. It activates the marketplace by setting a date that the property will sell and forcing buyers to act. This is a great tool for sellers who want quick results amidst the uncertainties of today's market. I will definitely recommend Concierge Auctions to other clients and look forward to working with them again."

Located at 320 Wawa Road, Felicity Farm is less than 30 miles from Philadelphia in the picturesque Pennsylvania countryside. Ideally situated on 15.8 acres, the main residence features a brick and stone exterior, six bedrooms including two master suites, seven baths and one powder bath, multiple fireplaces and custom details throughout. There is also a barn, several paddocks, a large indoor riding area and an outdoor ring, as well as a separate apartment with its own independent access. The current equestrian features could easily be converted to accommodate other hobbies: an indoor swimming pool, tennis or basketball court, a garage to house collectible cars or store farm equipment, or a host of other options.

Previously part of a larger land parcel owned by Graham Wood, the founder of Wawa Dairy, Felicity Farm holds significant pedigree. In the early 1900s, Wood's son Richard and his wife Margaretta divided the property, and in 1936 they constructed the residence. The home was expanded in 1938, and further in 1948.

"We are thrilled to have performed so effectively for our clients with the auction of Felicity Farm," stated Graham. "On the heels of our successful sale of Tulip Hill in Harwood, Maryland above its previous list price and of the Rockland Estate in Fairplay, Maryland prior to auction, this sale solidifies our presence as the leading provider of luxury real estate auction services in the Northeast. The Concierge Auctions process is quickly being recognized as the way sellers of luxury properties are achieving results in today's market. It is a timely, easy, transparent and proven method for identifying value and selling high-end properties. Typically today when a seller executes a contract on a luxury home it is only the beginning of the negotiations - In our process, it's the end."

Concierge Auctions is currently accepting applications from luxury sellers nationwide with premier, storied properties. The company's innovative auction platform offers a 60-day disposition solution from engagement to closing. For more information about Concierge Auctions and its services please call 888-966-4759 or visit

About Concierge Auctions: Concierge Auctions is the preeminent luxury real estate auction firm serving high-end sellers nationwide. A leading provider of services for individual and institutional owners of luxury residential real estate, Concierge Auctions is revolutionizing the industry by offering an accelerated marketing process that obtains fair market value for high-end properties in a determined time frame. Building on a centuries-old method for selling the finest art and antiquities, the company combines the latest technologies and marketing programs with experienced personnel to generate the maximum value for the most premier properties in an open, competitive forum. As a preferred auction provider to Sotheby's International Realty® and other luxury brokerage firms, the company has executed auctions throughout the country, from New York to Hawaii. The company's database includes more than 30,000 luxury real estate buyers and agents from all 50 states and 38 countries and territories. The principals of Concierge Auctions have been involved in the transfer of more than $2 billion in luxury real estate sales over the past 10 years. For more information, call 888-966-4759 or visit

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