Live Auction for Beachfront Estate and Buildable Lot in Dana Point, California to be Conducted by Concierge and First Team Real Estate

4,000sf estate along the Pacific Ocean selling to the highest bidder at or above the $5M reserve

PR Newswire
Oct 14, 2011

DANA POINT, Calif., Oct. 14, 2011 /PRNewswire/ -- The Beach House at Dana Point, an exquisite beachfront residence with adjacent buildable lot along the white sands and crystal blue waters of the Pacific Ocean, will be sold during a live auction on November 11th by Concierge Auctions and First Team Real Estate. Originally listed for $10.5 million, the property will sell to the highest bidder at or above a $5 million reserve.

Designed by James Glover and situated on two beachfront home sites, the 4,000-square-foot Beach House at Dana Point features four bedrooms, five bathrooms, movie theater, wine cellar, four interior and two outdoor fireplaces, gourmet kitchen and family room with full wet bar. Large decks invite the outdoors in and provide panoramic whitewater views from the San Clemente Pier to Dana Point Harbor. The beachfront is a playground, with a seafront courtyard boasting a stone fireplace, lush landscaping, a sandy fire pit lounge area and a built-in BBQ.

"The silent auction conducted from October 3rd to 7th was a success, with seven bidders registered. Based on that interest and bidding activity, the seller has chosen to move towards a live auction, whereby the registered bidders will continue their competition and additional bidders will be able to become involved," stated Laura Brady, Vice President of Marketing for Concierge Auctions. "We are thrilled to offer a transparent, $5 million reserve. Considering that the current owner purchased the property for $8.5 million and recently completed a $1.5 million renovation, this is a tremendous opportunity to own a premier beach retreat for a great value."

The auction of 35851 Beach Road will be conducted "live" on November 11th. A 2% commission is offered to the buyer's representing agent. See Auction Terms and Conditions for full details. The property will be available for preview daily from 1 to 4 pm by appointment. For more information visit or call 866-605-7287.

About Concierge Auctions: Concierge Auctions is the preeminent luxury real estate auction firm serving high-end sellers nationwide through an accelerated marketing process that obtains fair market value for high-end properties in a 60-day timeframe. As a preferred auction partner to Sotheby's International Realty® and other luxury brokerage firms nationwide, the company has executed auctions from New York to Hawaii and hosts a database that includes more than 100,000 luxury real estate buyers and agents from all 50 states and 38 countries and territories. The principals of Concierge Auctions have been involved in the transfer of more than $2 billion in luxury real estate sales over the past 10 years. For more information, call 888-966-4759 or visit

SOURCE Concierge Auctions