Concierge Auctions' Reach To High-Net-Worth Chinese Buyers Continues -- Now Accepting Sellers For December Sale
Backed by the powerful Dow Jones media network including The Wall Street Journal and Mansion Global, luxury auction firm will sell exclusive selection of properties worldwide
Oct 26, 2018
NEW YORK, Oct. 26, 2018 /PRNewswire/ -- Concierge Auctions is now accepting sellers for a December Sale targeting high-net-worth Chinese real estate buyers worldwide in partnership with media powerhouses The Wall Street Journal and Mansion Global. Featuring a carefully curated selection of premier properties from across the globe, bidding will open digitally on December 17th via the Concierge Auctions online marketplace, conciergeauctions.com, which allows prospective buyers to participate in real-time from anywhere in the world. The sale will culminate at a live auction in Kong Hong on December 20th.
This is Concierge Auctions' fourth sale to-date designed to directly reach the world's second largest economy. The firm's prior sales have resulted in more than 130 bidders from 8 countries — including China, Hong Kong, Russia, France, England, Ireland, Canada, Cyprus, and the Bahamas — and nearly $140 million in transactions.
The December Sale will kick off with a series of custom launch events in Guangzhou and Hong Kong from November 27-29th, hosted in partnership with The Wall Street Journal and Mansion Global, with additional outreach to high-net-worth Chinese clientele within the Dow Jones network. Concierge Auctions will also sponsor the Juwai China Agent Summit and the Luxury Property Showcase (LPS) in Shanghai, the leading invitation-only luxury property show in China with an expected audience of more than 12,000 Chinese home buyers and VIPs.
"With each sale of this kind, our reach overseas continues to expand as we further understand the buying preferences and desired real estate of Chinese buyers who appreciate our careful curation of the world's finest properties," stated Concierge Auctions Chief Marketing Officer Krystal Aeby. "Through this sale — the fourth of its kind — we aim to provide these buyers with unique luxury real estate offerings throughout the world that normally are not readily available in their country for purchase."
In conjunction with its proven platform of global marketing, advertising and sales, Concierge Auctions will conduct targeted outreach to its high-net-worth database of approximately 550,000 buyers and agents worldwide. Properties in the Sale will receive additional exposure through its partnership with The Wall Street Journal and Mansion Global from a multi-language advertising campaign — including geo-targeted digital advertising in Asia-Pacific, Europe, and the Middle East — with translated landing pages and property listings on the Chinese edition of the site, and promotion across the publication's WeChat and Weibo social channels. Translated property listings will also appear on Juwai.com, the largest and most authoritative source for global property in Chinese.
Ideal properties for the Sale include diverse offerings located in well-known destinations with ultra-luxury price points, with proximity to top-notch schools and easy access to China via direct flights; are solid investments for future generations; and are valued at a price in comparison to Chinese real estate. Additionally, the properties that offer financial security, a possibility for rental income, visas that benefit Chinese tourists, investors and migrants and feature characteristics that adhere to Feng Shui and numerology guidelines (a propensity for the numbers 6, 8 and 9) are also a plus. All properties in the sale will be available for preview prior to the auction.
"Our partnership with Concierge Auctions continues to grow, which has been an exciting ride as we further understand and connect with this select market of high-net-worth Chinese buyers," stated Luke Bahrenburg, Vice President, Real Estate & Consumer at Dow Jones. "It's a win-win to connect our world-class audience with this global firm to offer the chance to get involved in the unique selling proposition of these properties. We look forward to a continued partnership, and in deepening our footprint in this market."
As part of Concierge Auctions' Key for Key® giving program in partnership with Giveback Homes, each property sold will result in a new home built for a family in need.
To find out more about how your property or listing could be considered for this year's December Sale, or to receive details including the full exposure plan, call 917-779-0511. Space is limited. Concierge Auctions offers a commission to the buyers' representing real estate agents. See Auction Terms and Conditions for full details.
About Concierge Auctions
Concierge Auctions is the largest luxury real estate marketplace in the world, powered by state-of-the-art technology. Since its inception in 2008, the firm has generated billions of dollars in sales, broken world records for the highest priced homes ever achieved at auction, and is active in 38 U.S. states/territories and 20 countries. Concierge curates the most prestigious properties globally, matches them with qualified buyers, and facilitates transparent, market-driven transactions in an expedited timeframe. The firm owns arguably the most comprehensive and intelligent database of high-net-worth real estate buyers and sellers in the world. It has been named one of America's fastest-growing companies by Inc. Magazine for the past five years, and has contributed over 100 homes to-date as part of its Key for Key® giving program in partnership with Giveback Homes, which guarantees that for every property the company sells, a new home will be built for a family in need. For more information visit conciergeauctions.com.
Kari Neering Kari@relevanceinternational.com
SOURCE Concierge Auctions