Concierge Auctions Launches its "Key for Key™" Giving Program and Guarantees a New Home to be Built for Every Property Sold

The Luxury Real Estate Firm's Collaboration with Giveback Homes will Result in at Least 100 Homes for Families in Need this Year

Apr 7, 2017

NEW YORK, April 7, 2017 /PRNewswire/ -- New York City-based Concierge Auctions, the global leader in the luxury real estate auction market, has launched the next level of their ongoing work with Giveback Homes: a program that builds a new home for a family in need for every property Concierge Auctions sells. Named Key for Key™, the firm's initial commitment will equate to over 100 homes through the balance of this year. Many of these projects will be concentrated in Nicaragua, where the need for safe housing is critical. Concierge Auctions has contributed in the area before and knows their giving will have a powerful social impact.

"Going to Nicaragua on a build project with Giveback Homes was life-changing for me," said Chad Roffers, Chairman of Concierge Auctions. "Since that experience, I've been working with our team to create a program to maximize the good we can do in this region, which really needs our help. We believe that every business has a responsibility to make a positive impact on the world."

Giveback Homes was founded with the goal of bringing a new giving model to the world of real estate. Founded by former employees of TOMS, Giveback Homes saw an opportunity to infuse social responsibility into the real estate industry. So far Giveback Homes and their agent members have funded over 50 houses in areas where housing is desperately needed including Nicaragua, Haiti, and El Salvador. This new Key for Key™ program, which will dramatically accelerate the good work being done, was directly inspired by the TOMS One for One® giving model pioneered by Blake Mycoskie.

"Giveback Homes has created an opportunity in real estate that goes far beyond donated dollars," said Blake Mycoskie, Founder of TOMS. "The collaboration with Concierge Auctions will dramatically improve the lives of families living in poverty and set a new standard for business in real estate. I applaud every member of Giveback Homes, and all future companies that join the Giveback Homes movement."

"There are a lot of people who say they're going to do something and then never do. Ever since we first connected with Chad Roffers and Laura Brady, they've done exactly what they said they would do. Whether it's mobilizing their Austin team on a build day, or sending team members to Nicaragua, they've continually deepened their giving. This new program will change the lives of over 100 families, for generations," said Blake Andrews, founder of Giveback Homes.

As part of their participation in the 2016 Nicaragua build trip, Concierge Auctions created a documentary film, La Esperanza, telling the life-changing story of Carla Sanchez and her family — the home's recipients. The film can be viewed at

"Our team was honored to help build this home for Carla and her family. We look forward to also transforming the lives of many other families, not only by providing roofs over their heads but also by granting the empowerment and financial stability that comes with homeownership," added Laura Brady, President of Concierge Auctions. "Of course, Key for Key™ would not be possible without the clients that we work alongside at Concierge Auctions, so each donation will be made on behalf of the seller, buyer, and agents in our corresponding sale. We'll also be actively inviting our clients, vendors, and friends to participate with us to make this an even greater movement."  

Concierge Auctions will implement Key for Key™ starting with the sale of MLB player Matt Kemp's San Diego County home on April 20th.

If you would like more information or to participate in Key for Key™, please call 212.202.2940 or visit

About Concierge Auctions
New York-based Concierge Auctions is the dominant marketplace for buying and selling the world's finest properties. Since its founding in 2008, Concierge's business has spanned 37 U.S. states/territories and 15 countries, resulting in over $1 billion in sales and many record-setting transactions. Concierge conducts a majority of its auctions through its custom mobile bidding application, which can be downloaded from the Apple and Android app stores.

About Giveback Homes
Giveback Homes is dedicated to creating a sustainable relationship between real estate professionals, their clients, and communities in need throughout the world. Their goal is to create social change through the act of buying or selling a home. Through fundraising events, build days, and international trips they are dedicated to inspiring the real estate industry to take action for social good.

SOURCE Concierge Auctions