Concierge Auctions awarded "Best Overall Marketing" by Who's Who in Luxury Real Estate
Oct 22, 2014
BOSTON, Oct. 22, 2014 /PRNewswire/ -- Luxury real estate auction firm Concierge Auctions was presented with the 2014 award for "Best Overall Marketing" at the Who's Who in Luxury Real Estate conference in Boston this month.
The award was bestowed by the Who's Who in Luxury Real Estate network, which is made up of more than 70,000 luxury real estate professionals in 85 countries, and collectively sells in excess of $190 billion of real estate annually.
Concierge Auctions' marketing tactics are expertly targeted towards the highest-net-worth buyers and sellers around the world who could benefit from its auction solution. Their cohesive, modern brand positioning is consistent across all efforts: an industry-leading website, direct digital and mail outreach, innovative photography and videography, best-in-class collateral, global print and online advertising, engaging social media efforts, world-class events and public relations. As a result of its success, the firm's database now tops over 200,000 contacts from over 170 countries.
"At Concierge Auctions, we have an amazing team of creatives who strive daily to engage our clients with intriguing, informative and beautiful experiences, and to receive this formal recognition is very special," stated Laura Brady, Founder and President of Concierge Auctions. "We are committed to delivering brand consistency across all platforms, from in-person events to online interactions and 'touch-and-feel' print materials. We constantly receive feedback about how impactful our marketing is, but the proof is also in our quantitative results. Our efforts are attracting more buyers than ever, from around the world, and ultimately delivering the highest prices possible for our sellers — on their timelines."
Concierge Auctions also received a "Significant Sale Award" for its July 2013 sale of the Grand Teton Estate at the base of the Jackson Hole Mountain Resort. The auction exposure for this extraordinary, one-of-a-kind ski home designed by renowned architect Jonathan Foote generated over 32,000 website visits from 46 US states and 39 international countries. The Concierge team identified 739 buyer prospects, qualified 9 bidders, and delivered a price of $19,250,000 — the highest sale in the market since 2011.
About Concierge Auctions
New York-based Concierge Auctions is the dominant player in the luxury real estate auctions sector, selling high-end properties worldwide through a transparent and market-based bidding process. Since its founding in 2008, Concierge has successfully closed over a half-billion dollars in luxury properties, with $194 million contracted in 2013 alone — at an average price of $5.4 million. Concierge's business has spanned the globe, domestically from New York to Hawaii, and abroad from Fiji to Toronto. Concierge was recently named one of America's fastest-growing companies by Inc. Magazine. For more information about Concierge Auctions and its services call 212.202.2940.
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SOURCE Concierge Auctions